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Radio stations have many voices, and we’re not just talking about the DJs, the performers singing the station’s jingles or even the artists belting out their biggest hits. There’s also the station’s imaging voice(s). The primary role of an imaging voice is to keep the radio station’s call letters & channel forefront in the listeners’ minds all day, every day. They help give the station its unique sound and feel, therefore setting it apart from its competitors. How does the imaging voice do this? Through station identification (“You’re listening to XYZ, the home of the greatest hits…”), contest and event promotion “Your chance to win tickets to the show coming up at 3:00”, and more. From CHR and AC stations to Country, Rock and News… Melanie keeps your valued listeners entertained with a voice perfect for every genre and format!
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