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An explainer video is… well, just that…. a video that explains! Explainers are typically short videos highlighting a company’s new product or service. They seek to break down a challenging topic and make it much easier to understand. However, explainers aren’t just a bunch of boring instructional steps. There’s storytelling involved. The aim of explainer videos is to keep your listeners/viewers engaged and may include some animation to catch the eye along with the ear. Need a professional voice to help simply a complex service your company offers? Want to persuade a potential customer to use your service over your competitor’s? Excited about a new project you just completed and want the world the know about it? Let Melanie Taylor do the talking!
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